Personal Financial Planning
Overview
Professor Bob Tiller Talks to the Personal Financial Planning students ambassadors about why they chose this major and USF.

Invest in One of the Nation's Fastest Growing Professions
Employment Opportunities
- Employment of personal financial advisors is projected to grow by 10% over the next decade.
Satisfaction
- Financial advisor ranks No. 3 in job satisfaction, as ranked by the U.S. News and World Report Best Business Jobs list for 2026.
Income
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Median annual income in °®ÎÛ´«Ã½ for Personal Financial Advisors is $150,550 (Bureau of Labor Statistics, 2023)
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Median entry-level salary of $62,000 (For certified financial planners, indeed 2026)
VIEW PROGRAM BROCHURE
The CFP® Board historically has given baccalaureate graduates a special discounted rate for the exam. Reach out to the program director for the discount code.
Why Study Personal Financial Planning at USF?
- Fill a critical talent gap. The advisory workforce is aging while demand rises, the Bureau of Labor Statistics
projects 10% growth for Personal Financial Advisors through 2034.
- Trained for hire. Build comprehensive client plans using industry-standard software, then apply your
skills through internships and mentorship so you can hit the ground running at RIAs,
banks, and wealth management firms.
- Built-in network. Every student is paired with an industry professional via the USF Corporate Mentor
Program, expanding their access to internships and entry level roles.
- Flexible pathways. The USF Personal Financial Planning program provides a clear roadmap to sit for the CFP® exam upon completion.
Got a Question?
Contact the Personal Financial Planning program by emailing us. Be sure to include your name and contact information with your question.