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A student uses the golf game

Golf industry pros tee up career opportunities for USF students

USF students explored careers in the golf and sports business industry during a networking expo that brought recruiters and industry leaders to campus.

March 11, 2026Business News, Entrepreneurship, Events

lynn pippenger

Remembering Lynn Pippenger - USF News

USF president Moez Limayem remembers Lynn Pippenger, a remarkable leader, generous philanthropist and dear friend of the °®ÎŰ´«Ă˝.

March 8, 2026Business News

rick cardenas conversation with a ceo

From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO

“Anywhere in our restaurants we can have our next CEO,” said Rick Cardenas, who was the featured guest at Tuesday’s Conversation with a CEO event.

March 3, 2026Business News, Events

downtown tampa

USF’s 70 years of shaping Tampa Bay’s economy and workforce - USF News

USF’s 70th anniversary underscores how deeply the university fuels Tampa Bay’s growth, generating nearly $7 billion in annual economic impact and serving as a powerful talent pipeline for companies.

March 3, 2026Business News

Ken Hamner speaks

USF professor delivers Rome keynote, expands space economy courses

A USF Muma College of Business professor took the global stage in Rome to spotlight the fast-growing space economy, and he’s bringing that international insight straight into a one-of-a-kind course in Tampa. Discover how USF is preparing students for what he calls “mankind's most consequential frontier.”

March 2, 2026Business News, Entrepreneurship

abba voyage experience

Reviving legends: Fans value ethics over innovation at hologram concerts, says USF study

New research from the °®ÎŰ´«Ă˝ reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.

February 27, 2026Business News, Research and Innovation

nai senior members

National Academy of Inventors names six USF faculty to its 2026 class of senior members - USF Research

Rouzbeh Behnia, assistant professor in the School of Information Systems, is among the USF researchers named to the National Academy of Inventors' class of 2026 senior members.

February 26, 2026Business News, Honors and Awards, Research and Innovation

moez limayem

Welcoming President Moez Limayem: His first week in photos - USF News

Moez Limayem officially began his tenure as USF’s ninth president with a week spent engaging with the USF community – emphasizing his excitement for the university’s future and the opportunities ahead.

February 19, 2026Business News

More than 80 students from seven local high schools attended Wall Street Trading with Bloomberg Day on the USF Sarasota-Manatee campus.

February 19, 2026Business News

state of the region fireside chat

'State of the Region’ researchers unveil how Tampa Bay compares against peer communities

Tuesday’s event was heavy on data and trends, but also a homecoming for °®ÎŰ´«Ă˝ president Moez Limayem, whose welcome remarks kicked off his first day as the university’s ninth president.

February 17, 2026Business News, Research and Innovation

conversational ai hospitality check-in

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

The two‑day competition challenges students in four core areas of modern selling—networking, prospecting, discovery, and sales meetings—while giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.