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Group shot of winners at HackaBull 2025

HackaBull 2025: Student innovation shines at USF's largest hackathon

More than 300 students turned ideas into real-world solutions at USF’s largest hackathon, HackaBull 2025 — a 24-hour innovation sprint powered by code, collaboration and more than 1,000 cans of caffeine.

July 3, 2025Business News, Entrepreneurship, Events

kyle kelly and jacqueline benavides at graduation

From classmates to soulmates: Three years, two degrees and one happily ever after

Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.

June 30, 2025Business News, Spotlights

High school students sit and watch a lecture

USF's Bulls Startup Camp challenges teens to think like founders

Twenty-eight high schoolers got a head start on their future careers last week at USF’s Bulls Startup Summer Camp, where they built real business ideas, toured local companies and pitched to a panel of judges.

June 30, 2025Business News, Entrepreneurship, Events

A spike in demand during the COVID-19 pandemic gave sellers the upper hand in Tampa Bay's real estate market. Lei Wedge, an associate professor of finance at USF, offered expert insight in the local housing market.

June 26, 2025Business News

students in the hospitality experience camp

High schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer camp

The summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.

June 23, 2025Business News

graphic welcoming Munir Mandviwalla

Design science researcher appointed director of USF’s School of Information Systems

Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.

June 23, 2025Business News

Ten USF students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.

June 20, 2025Business News

Sean Schrader, a USF alumnus, reflects on the transformative impact of his MBA journey at USF. He shares how the program equipped him with leadership, communication, and strategic skills that now guide his work across sectors, from public service to global advocacy.

June 20, 2025Business News

image of lydia hanks director announcement

New director appointed to lead USF's hospitality, tourism, and sport management programs

Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

June 16, 2025Business News

Product strategies should adopt AI as its life force. Ramya Krishna, a USF alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."

June 16, 2025Business News

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

The app, named Ridely, targets students that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual students nearby.

June 11, 2025Business News, Entrepreneurship

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.